Six months of deep strategy, smart materials, and high-touch support to elevate your identity, presence, and influence.
for those who want more
More influence.
More visibility.
More of the right opportunities.
You’ve built the career and now it’s time to build the brand that matches.
The Ascend is a 6-month executive brand program for people who are already doing big things, and want to be seen, heard, and remembered for it.
A Brand That Holds Up Wherever You Show Up
You don’t need more noise. You need a brand that’s tight, consistent, and stands out across every touchpoint that matters.
Inside the Ascend, your brand is refined across visual, verbal and experiential.
People will know exactly who you are, what you bring, and why you’re the one they want at the table.
1. What they see
Look like the leader you already are.
Your resume, LinkedIn, board bio, and website won’t just look polished. They’ll feel like they belong in the room you’re stepping into next.
Everything from font to phrasing is intentional. Sharp, elevated, and built to signal credibility from the first glance.
2. what they hear
Say it in a way that sticks.
We help you shape the narrative: who you are, what you bring, and where you're going.
Whether it’s an intro on a podcast or a board meeting elevator pitch, your words will land with clarity and impact.
3. what they experience
Be the person they remember.
Your presence is more than visuals and soundbites. We build a cohesive brand that travels with you – on stage, in interviews, in the press, in private rooms.
It’s the feeling people get after you leave the room. That is your brand.
LET’S MAKE MAGIC
some of our work
We've helped clients get placements in some of the world's leading publications, including:
- The New York Times
- Fortune
- Fast Company
- Becker's Health Review
- CRN
- Vogue Business
...and more!
I have had the privilege of working with Kate Allinson of ELO Branding for several years, and I cannot speak highly enough of her professionalism, creativity and expertise, Kate is a truly talented branding and communications professional whose ability to translate vision into reality is unmatched. She brings a thoughtful, strategic approach to every relationship, combining exceptional insights to ensure messaging is both compelling and impactful.
Kate is strategic, authentic, and builds meaningful connections with her clients. She is more than a creative force; she is a trusted partner - collaborative, insightful, and fully committed to excellence.
Terry McDonnelL, Chief Nurse Executive, Duke Health
“
ascend is for leaders ready for more
You’re at a career inflection point and don’t want to waste time in limbo
IF YOu'RE READY TO:
You’re preparing for your next move and need strategy, not just a new resume
You want to be known for what you actually do best
You’re stepping into visibility — board, media, founder chapter, thought leadership
You want a full brand system that reflects the weight of your leadership
THIS IS RIGHT FOR YOU
IF:
LET'S DO A LITTLE PRE-CHECK
Your 6-month Brand Strategy
Month 1: Define
Here’s what happens in Month 1:
- Strategy Kickoff
- Executive Coaching - values mapping, identity exploration, and leadership visioning
- Leadership Brand Audit
- Personal Brand Brief
- Narrative Exercises
- Messaging Blueprint
- Weekly Check-Ins
month 2: materials
Month 3:
digital presence
What’s included:
- Personal Brand Website (Showit or Squarespace)
- Site copywriting for About, Work, Speaking, Contact, and optional media or board page
- Custom design aligned with your tone and positioning
- LinkedIn Profile Rewrite — headline, About section, experience, and skills
- Visual brand support — image direction, banner design, and formatting guidance.
- Final walkthrough to align your presence across platforms
By the end of Month 3, you'll have a complete online presence that builds trust fast, tells the right story, and supports your next chapter wherever people find you.
Materials we will build:
- Executive Resume (max 3 pages, built for search and impact)
- Executive Biography (future-aligned, leadership-forward)
- Board Resume (separate structure, focused on governance and value creation)
- Board Biography + Intro Letter
- Verbal Brand — your short-form intro and positioning statement, coached with Kate
- 1:1 review session to walk through all materials and refine in real time
- Up to 3 rounds of edits per asset (delivered fast, with polish)
By the end of Month 2, you’ll have a powerful brand toolkit that’s ready to go wherever you go — boardroom, interview, keynote, or inbox.
month 4: build your content
What’s included:
- Content strategy for one month aligned to your leadership themes
- 5 content pillars tailored to your next move
- 4 fully written LinkedIn posts — ready to publish
- Coaching on tone, pacing, and audience response
- Tools to keep showing up without burning out
month 5: Build your platform
What’s included:
- Speaker one-sheet or media kit
- Target list of boards, podcasts, or publications
- Warm intro email templates + messaging
- Light PR strategy — what to pitch, where to show up, who to talk to
- 1:1 session to align your visibility goals
Month 6: launch and lock it in
What’s included:
- Final brand audit across all assets
- Outreach roadmap (what to send, who to contact, how to move)
- Go-Live checklist
- Momentum coaching session — what’s next, what to say yes to, how to protect your energy
- Private async access for final feedback
“I am truly grateful and blessed for the opportunity for this group to do my brand!”
— ricky oliver
“Kate's attention to detail and deep understanding of personal branding is unmatched.””
— Marc crudington
— amy altman
“Definitely one of the best investments I made in myself in a really, long time. I highly recommend.”
- David wilkins
“I met Kate years ago and never forgot the way she showed up. When it was time to take my brand seriously, she was the only call I made.”
BUT DOES IT *WORK?*
Executive Coaching
- Six coaching sessions with our incredible coaches, Paul and Kate.
- Strategic thinking, leadership clarity, and real-time decision support.
Personal Brand Strategy
- Deep discovery process to extract your leadership edge.
- Brand brief, tone and messaging system, visual direction.
Executive materials suite
- executive resume
- executive biography
- tailored cover letter
board of directors
- bod resume
- Bod biography
- bod introduction letter
linkedIn overhaul + visibility
- full linkedin rewrite and visual redesign
- 30-day content plan
- 4x ghostwritten thought leadership posts
- coaching on engagement and publishing rhythm
personal website
Design and build of a high-conversion site (Showit)
- Includes writing, design, development, and SEO best practices
- Speaker/media page, values, services/offering, and visual assets
Activation & Go-Live
- PR/media roadmap, pitch templates, outreach playbook
- Tools to pitch yourself for board roles, speaking, consulting or visibility
- Go-Live checklist and feedback loop plan
Ongoing Support
- Dedicated project manager
- Email and phone support throughout
- Feedback on positioning, tone, media decisions, and more
WHAT YOU GET
1 payment of $35990
Monthly Plan
Corporate Plan
Employer reporting + alignment sessions
Brand Strategy + Leadership Coaching
Succession-ready Resume + Board Assets
Corporate-Aligned LinkedIn Strategy
Website + Brand Visual Toolkit
Activation Support + Internal Comms Package
monthly payments $6590
Contact us
$6590 per month / 6 months
This Is How Leaders Invest in Their
Brand Strategy + Coaching
Executive + Board Asset Suite
LinkedIn + Visibility
Personal Website
Done-for-you visibility / launch support
Bonus 1:1 strategy session
Brand Strategy + Coaching
Executive + Board Asset Suite
LinkedIn + Visibility
Personal Website
Done-for-you visibility / launch support
Save $3,550
brand
One Payment
Ready to Begin?
Book a call with Kate who can answer any questions you have about our available packages.