A new bio won't save you from an old story. Refresh the outside without doing the inside work, and all you've got is polished copy for the leader you used to be. Words on a page only land when the person behind them knows what they stand for now, who they are, and can carry this into any conversation.
That's why we added coaching into the branding process and it's how the rebrand becomes more than just new materials.
Led by one of the sharpest minds in leadership and career transformation, Paul Sansom. A former global CEO turned leadership multiplier, Paul combines decades of executive experience with an unshakable commitment to empowering others.
Trained in Co-Active Coaching — the gold standard recognised by the International Coaching Federation — Paul brings the depth of his experience and training with the intuition and wisdom of a trusted guide. His work spans hundreds of hours across boardrooms, team huddles, and moments of quiet reflection.
Executive coaching gives leaders a deeper branding experience. It can be paired with any service and comes built into The Summit.
“I was at a crossroads. I felt stuck between options that didn’t feel quite right. Working with Paul gave me space to think at a strategic level again. He didn’t rush to give answers, he asked the right questions. Paul's perspective, drawn from real global leadership, helped me reframe not just what I could do next, but what I should. I walked away with clarity, direction, and a clear narrative I now use in every conversation. I’d recommend Paul to any senior leader ready to reset and move forward with purpose.”
– Darren B, FinTech CEO
Paul has led complex businesses through transformation across Europe, Africa, and Australia. As a former Group Managing Director at Volkswagen Group and a leader in industry policy, he works with senior leaders to strengthen perspective, lead with clarity, and build lasting impact. Now training as a Master Coach, he brings deep leadership experience to every conversation.
Elo's coaching program has been such a big part of my decision and journey. When we first started working together my brain was a blender of new ideas and question marks. All potential and no plan. Their approach was so powerful in unearthing all my motivations and goals in a digestible and actionable way. You made what seemed impossible into a clear decision with conviction and purpose. Forever grateful!
– Chris wilkes, director @ yahoo!
You're too close to it
When you're the one living the story, it's near impossible to see it clearly. A coach gives you the outside perspective you can’t get from colleagues, friends, or your own head.
You’re making high-stakes decisions, without a sounding board.
Your next move could change everything. Coaching gives you the space to think strategically and act with intention, not just react.
You’ve outgrown your old playbook.
The tactics that got you here won’t get you there. Coaching helps you evolve your mindset, leadership style, and narrative for what’s next.
Time is your most valuable asset.
You can figure it out eventually — or get there faster with someone who’s helped hundreds of leaders do exactly this. Coaching accelerates clarity.
“I needed perspective from someone who had actually done it.”
Paul brought calm, strategic thinking that helped me reset and lead again.
“I had been second-guessing everything and didn’t trust my instincts.”
Now I’m back to making calls I believe in and leading with confidence thanks to the work I did with Kate.
“I kept circling the same questions and couldn’t get unstuck.”
This process helped me see the bigger picture and take action.
“I had reached the top and I didn't like the view.”
Paul challenged my entire identity to rebuild something stronger, quieter, and far more aligned.
“I have one last bang in my career before I retire.”
Working with Kate allowed me to make sure it was exactly the right move, with clarity, intent, and no second guessing.