Elo
You’re busy building companies, leading teams, steering markets, not sitting around wondering if your LinkedIn headline sounds “punchy” enough. At Elo Branding, we take the career you’ve built (the messy, brilliant, complicated one) and shape it into something clear, sharp, and impossible to look past.
We go the extra mile by speaking with your peers, interviewing you to gather information (no questionnaires) and connecting you with an award-winning coach so you receive a brand that's truely unique and authentically you.
“I was referred to Elo Branding by three people - and after working with Luke and the team, I can say it was absolutely the right call.”
– Christian Horne, CHIEF FINANCIAL OFFICER
WHAT they're SAYING
“Kate and the team at Elo brought precision and clarity to my LinkedIn and executive materials. The process was thoughtful, efficient, and high-impact. I recommend them to any leader who wants their brand to reflect their real value.”
Chief Information Security Officer
Suzanne Stacey
Discovery Call + Peer 360
Executive Resume
Executive Biography
Tailored Cover Letter
New LinkedIn Profile
A focused 1:1 discovery call to clarify your goals, uncover your edge, and align on the message that positions you for what’s next. Next, we call up to 3 of your peers, mentors or ex-colleagues to dive deeper into your strengths and leadership.
A resume built to reflect the full weight of your leadership, and that's clear, strategic, and positioned for high-level roles.
A narrative-driven bio that moves beyond chronology to articulate who you are, what you stand for, and why it matters.
We rewrite and redesign your profile to do the heavy lifting — capturing attention in seconds, surfacing in the right searches, and positioning you as the obvious choice. Keyword-optimized and new visuals.
We craft a custom letter that speaks directly to your audience - strategic, succinct, and tailored to position you as the solution they’ve been searching for. Every word earns its place.
All materials included in The Base
Board Positioning Strategy
Clarity + Confidence: Executive Roadmap Sessions
Board Biography
Board Resume
Including: Discovery call, Peer 360s, executive resume, biography, LinkedIn profile and cover letter.
A 1:1 strategic workshop specifically focused on board roles. We will cover your governance value proposition - identifying the industries, board committees, and strategic needs where your leadership can have the highest impact.
We craft a two-page board resume that highlights strategic leadership, financial oversight, M&A experience, risk management, ESG involvement, and other key board-ready competencies.
A high-level, credibility-driven narrative designed for board selection committees, proxy statements, and public governance profiles. Tells the story of what you’ve done, how you think, and why your perspective is needed at the table.
Board Introductory Letter
An executive-level introduction letter that positions you as a value creator, strategic advisor, and risk navigator. We build your credibility and frame your candidacy around contribution, judgment, and stewardship.
"What sets Paul apart is not just his experience — though decades of leading iconic global brands speak volumes. It's that he's walked the talk with integrity, humility, and an unwavering belief in others. He doesn't just coach leaders — he multiplies them."
We have a no questionnaire policy at Elo Branding. We want to know the person we are representing so every touch-point is done over Zoom. During the discovery call, we get to know everything you've done to date and where you want to go. We get clear on your dream roles, as well as the target audience so we can tailor a brand that speaks to the right people.
Often, it's hard to know our own strengths. So, we phone a friend. In this case, three mentors, colleagues, ex-colleagues to get a true sense of the person behind the brand we are building. You also have access to these calls so you can get a 360 view on your current market reputation.
Now we have a thorough understanding of you, we get to work writing a brand that authentically reflects your career achievements and is tailored to where you want to go. You will receive your materials within 7 business days and you will work closely with the Elo team on edits to perfect your documents.
You haven't followed a straight path, and you're not sure how to frame it as an advantage
Is this you?
You’ve got one more big move in you - but your brand isn’t built to carry it
You downplay your impact because "it feels safer"
You’re applying for roles at your level - and getting nowhere
You know your qualified - but you can't convey it fast enough
You’ve never needed a resume before and you have no idea where to start
“Kate and the team at Elo brought precision and clarity to my executive materials. The process was thoughtful, efficient, and high-impact. I recommend them to any leader who wants their brand to reflect their real value.”
– Suzanne Stacey, chief information security officer
REVIEWS
Kate's team did a wonderful job in cutting to the core, and holding up a mirror to really reflect on the accomplishments and skills that are most relevant to how I want to grow into the future. Greatly appreciate the patience, skill and support of the Elo team! And, love the designs :-)
deepak sadagopan
I am truly grateful and blessed for the opportunity for this group to do my brand! Highly respected and I personally recommend these guys - true value for my money! C-Suite ready! Thank you for all of your assistance and support!
Ricky oliver
Despite a strong career, I still struggle with how to talk about myself. Luke and his crew were empathetic and focused, and they helped extract my successes and skills, and we landed in a great place. Highly recommend partnering with the Elo crew.
Shannon stark
Kate has been terrific, prompt and a true professional. She has helped me with building a brilliant professional profile, reflecting my skills and experience so well. I would highly recommend Elo branding to all senior execs and leaders .
Neyhaa Srivastava