Elo
get going with our executive branding packages from $2995 today
let's be real.
You don't have the time or the energy to write your brand.
You’re busy. You're building companies, leading teams, steering markets through chaos, not sitting around wondering if your LinkedIn headline sounds “punchy” enough.
When it comes to your brand, you’re too close to it, too in the weeds. And, you’ve got better things to do than write your resume.
At Elo Branding, we get you out of your own head. We take the career you’ve built (the messy, brilliant, complicated one) and shape it into something clear, sharp, and impossible to look past.
You don’t need another stock standard resume. You need someone who can see what you’re actually building - and brand it like it deserves to be.
AND SURE, YOU *COULD* DO IT All YOURSELF.
The real problem isn't that you can't do it.
It's that you shouldn't have to.
Because positioning yourself for what's next - the board seat, the CEO move, the whatever’s-bigger-and-better-and-different - isn't a side project, it’s a full-time strategy.
And it’s a whole lot easier (and faster) when someone who actually gets it is driving the process.
That’s why we built Elo Branding.
To take this off your plate - and do it properly.
“I was referred to Elo Branding by three people - and after working with Luke and the team, I can say it was absolutely the right call.”
– Christian Horne, CHIEF FINANCIAL OFFICER
WHAT they're SAYING
“Kate and the team at Elo brought precision and clarity to my LinkedIn and executive materials. The process was thoughtful, efficient, and high-impact. I recommend them to any leader who wants their brand to reflect their real value.”
Chief Information Security Officer
Suzanne Stacey
move first
win first
You haven't followed a straight path, and you're not sure how to frame it as an advantage
Is this you?
You’ve got one more big move in you - but your brand isn’t built to carry it
You downplay your impact because "it feels safer"
You’re applying for roles at your level - and getting nowhere
You know your qualified - but you can't convey it fast enough
You’ve never needed a resume before and you have no idea where to start
“Kate and the team at Elo brought precision and clarity to my LinkedIn and executive materials. The process was thoughtful, efficient, and high-impact. I recommend them to any leader who wants their brand to reflect their real value.”
– Suzanne Stacey, chief information security officer
01
CLARIFY YOUR MESSAGING
Most executives can't explain what they actually do - not in a way that sticks.
We cut through the noise and build you a message that people remember (and act on).
02
DEFINE YOUR CONTENT PILLARS
If you don’t define your narrative, someone else will. We lock in the themes that make you valuable - now, and five years from now.
03
CONVEY YOUR UNIQUE PURPOSE
You're a product and the market needs to know why you're worth the buy-in. We distill your edge, value, and traction into something people can quickly understand.
our two executive packages
Strategy Session
Executive Resume
Executive Biography
Tailored Cover Letter
Complete LinkedIn Profile Overhaul
A focused 1:1 discovery call to clarify your goals, uncover your edge, and align on the message that positions you for what’s next.
A resume built to reflect the full weight of your leadership - clear, strategic, and positioned for high-level roles.
A narrative-driven bio that moves beyond chronology to articulate who you are, what you stand for, and why it matters.
We rewrite and redesign your profile to do the heavy lifting — capturing attention in seconds, surfacing in the right searches, and positioning you as the obvious choice. Keyword-optimized and new visuals.
We craft a custom letter that speaks directly to your audience - strategic, succinct, and tailored to position you as the solution they’ve been searching for. Every word earns its place.
WHAT'S INCLUDED in base
How it works
1: intake call
Book your Discovery Call with our team. We gather everything we need to know about you to write your branding.
2: first drafts
Receive your first drafts within 5–7 business days.
3: refining
Review, refine, and send through edits. We polish your documents to perfection - delivered in both Word and beautifully designed formats.
4: ready
You're ready to hit the market with your new branding, with us cheering you on!
Everything included in BASE
Board Positioning Strategy
Clarity + Confidence: Executive Roadmap Sessions
Board Biography
Board Resume
An entire executive brand, including an executive resume, biography, LinkedIn profile and cover letter.
A 1:1 strategic workshop specifically focused on board roles. We will cover your governance value proposition - identifying the industries, board committees, and strategic needs where your leadership can have the highest impact.
We craft a two-page board resume that highlights strategic leadership, financial oversight, M&A experience, risk management, ESG involvement, and other key board-ready competencies.
A high-level, credibility-driven narrative designed for board selection committees, proxy statements, and public governance profiles. Tells the story of what you’ve done, how you think, and why your perspective is needed at the table.
Board Introductory Letter
An executive-level introduction letter that positions you as a value creator, strategic advisor, and risk navigator. We build your credibility and frame your candidacy around contribution, judgment, and stewardship.
WHAT'S INCLUDED in the summit
How it works
1: coaching
Book your executive coaching calls with our team. Together, you'll dive deep into your strengths, talents and design a roadmap to get you to where you want to be.
2: branding
Once your coaching is complete, we have 60min Discovery Call with you to gather everything we need to create your branding documents.
3: delivery
Review, refine, and send through edits. We polish your documents to perfection - delivered in both Word and beautifully designed formats.
4: Refining
5: ready
You're ready to hit the market with your new branding, with us cheering you on!
Within 5 - 7 business days, you will receive your executive materials and your board of director materials (first drafts).
“Luke is a consummate professional, and the executive package exceeded my expectations.”
— Judy Lewis
From start to finish, Luke provided exceptional support and a high-touch service - the experience was seamless.
“Kate's attention to detail and deep understanding of personal branding is unmatched.”
— Marc Crudgington
Elo helped highlight my strengths in a way that resonated with my target audience. They are responsive, insightful, and a pleasure to work with.
— Amy Altman
My sister recommended me to Kate and I loved working with her. I was so impressed with the process and the results.
“Definitely one of the best investments I made in myself in a really, long time. I highly recommend.”
— David wilkins
“I met Kate years ago and never forgot the way she showed up. When it was time to take my brand seriously, she was the only call I made.”
BUT DOES IT *WORK?*
The base
strategy session (60min)
Executive resume
executive biography
LinkedIn profile
Cover Letter
The summit
everything in base
board positioning strategy
3x executive coaching sessions
Board resume
Board biography
board strategy session
board intro letter
buy now for $5995
Select your package
buy now for $2995
REVIEWS
loved and trusted
by 2500+ executives
Kate's team did a wonderful job in cutting to the core, and holding up a mirror to really reflect on the accomplishments and skills that are most relevant to how I want to grow into the future. Greatly appreciate the patience, skill and support of the Elo team! And, love the designs :-)
deepak sadagopan
I am truly grateful and blessed for the opportunity for this group to do my brand! Highly respected and I personally recommend these guys - true value for my money! C-Suite ready! Thank you for all of your assistance and support!
Ricky oliver
Despite a strong career, I still struggle with how to talk about myself. Luke and his crew were empathetic and focused, and they helped extract my successes and skills, and we landed in a great place. Highly recommend partnering with the Elo crew.
Shannon stark
Kate has been terrific, prompt and a true professional. She has helped me with building a brilliant professional profile, reflecting my skills and experience so well. I would highly recommend Elo branding to all senior execs and leaders .
Neyhaa Srivastava
First drafts are delivered within 5 to 7 business days after your discovery call.
You’ll get both editable Word documents and designed PDFs.
Resume is the facts.
Biography is your story.
A resume is a structured snapshot of your experience, achievements, and skills. Think bullet points, metrics, and job titles.
A biography is your narrative - a short-form story of who you are, what you’ve built, and why it matters. It’s what people read before they meet you in the boardroom, podcast booth, or investor deck.
- You’re applying for a job
- A recruiter asks for your materials
- You’re in a formal hiring or internal mobility process
- You need to show your track record clearly i.e. roles, results, credentials
Use your executive biography when:
- You want to add depth to a job application and share more than bullet points
- You’re being introduced to a board, investor, or leadership team
- You’re speaking at an event or joining a panel
- You’re building your leadership presence outside of job titles i.e. in the media, in your industry, or online
Because by this point in your career, you’ve done meaningful work and that deserves a story.
An executive bio helps connect the dots. It gives people a sense of who you are, how you lead, and what you bring to the table beyond just job titles.
Resume = What you’ve done
Biography = Why it matters
Both have a place. Together, they open more doors.
This is your professional identity as a senior operator — how you think, lead, and drive results inside an organization.
Your executive brand communicates:
- What kind of leader you are
- The value you bring to teams, companies, or transformations
- Your track record and areas of expertise
- Your leadership philosophy and impact
- What you're seeking next (e.g. CEO role, growth-stage company, turnaround challenge)
It's built to support career progression, visibility, and influence within the operating world.
2. Board Brand = How you advise
This is your identity as a strategic, governance-level thinker — someone who sees around corners and adds value from a broader lens.
- Your board brand communicates:
- The industries and challenges where your insight matters most
- The committees you’re equipped to serve on (Audit, Risk, Comp, etc.)
- Your strategic perspective, pattern recognition, and judgment
- How you complement other board members and add depth to a board’s composition
- That you're ready to shift from operator to overseer
It’s built to support board selection, nominations, and trusted advisory roles.
Put simply:
Executive Brand = You as a leader inside the business
Board Brand = You as a strategic guide outside the business
Different tone. Different lens. Same credibility, just reframed.
In today’s market, cover letters aren’t always required, but they’re still useful in a few key scenarios:
- When the job posting specifically asks for one
- When you're applying cold and need to explain why you're reaching out
- When your story isn’t obvious from your resume (career pivot, relocation, gap, etc.)
If you're applying through a warm introduction or being considered for a board or executive role, you’ll often use a short, tailored message or email instead.
A strong cover letter doesn’t repeat your resume but it connects the dots:
- Why this role
- Why this company
- Why now
Think of it less as a formality and more as an opportunity, used selectively, but strategically.